ComScore, an analyst firm left holding the bag when Google's financial performance far exceeded analyst expectations, scrambled Friday to reconcile its pessimistic statistics with reality.
At the heart of the matter is a key Google advertising performance measurement called paid clicks--the number of times Web searchers clicked on one of the ads Google shows alongside search results. On Tuesday, ComScore reported Google's paid clicks grew 1.8 percent from the first quarter of 2007 to the same period in 2008. But on Thursday, Google said the growth actually was 20 percent.
The gap prompted Google Chief Executive Eric … Read more