Alright, children, this just has to stop.
You've had your pillow fight. You're blown your pink bubbles at each other. Now just lie down and get some sleep.
Sadly, there doesn't seem to be a chance of that happening any time soon.
You'd have thought it was enough with all the fire-breathing and wailing over Samsung's ad that claimed iPhone 5 was the Emperor's new underwear. Yes, Apple's faithful had some fun making their own versions of the ad.
But now they have mounted the ramparts of Samsung's Facebook page.