lego

Lego locks in 'Lord of the Rings' and 'Hobbit' deals

Lego plus "Lord of the Rings." Need we say more?

It's not at all clear exactly what Lego has planned, but the iconic toy company said today that it is launching in 2012 a new LOTR line of, well, something.

Still, it seems obvious that what we'll be seeing is a "Lord of the Rings" themed Lego set, or sets. And that's because the extremely cagey Web site for the project features what I can only presume is Frodo--a Lego version of him, that is--holding on to a very large shiny ring.

This … Read more

'Brick' breaker: Lego bible too racy for Sam's Club

For more than 10 years, Brendan Smith has been telling the story of the Bible in a very unusual way: with Legos.

Through his hit Web site and three popular books, Smith has spread the gospel of "The Brick Testament." But now, because of what it says are concerns about "mature content," Sam's Club, one of the nation's largest retailers, has banned in-store sales of the fourth book in the series, "The Brick Bible."

On his Web site, Smith's Brick Testament contains a series of interpretations of sexually suggestive passages of … Read more

Yes, Leia, there is a Yoda Santa--made of Legos (photos)

SAN FRANCISCO--Brick by brick, visitors to San Francisco's Union Square are taking part in a fantastically geeky holiday treat: helping to build a 12-foot-tall, 10-foot-wide Santa Yoda. The event, which takes place this weekend, is part of a Lucasfilm and Lego promotion for the launch of www.legosantayoda.com, a Web site that will soon let you send Star Wars-themed holiday greeting cards. For each virtual greeting shared, Lego will donate one new Lego toy to the United States Marine Corps' Toys for Tots program, up to 1 million toys. The public is invited to come out and help … Read more

Help Lego master builders make a giant Santa Yoda

You may not be a Lego master model builder, but if you're in San Francisco this weekend, you could help one make a giant Santa Yoda.

Starting Friday, the public is invited to visit San Francisco's Union Square and lend a hand as Lego's master model builders take thousands of the iconic bricks and shape them into a 12-foot-tall, 10-foot-wide Santa Yoda.

The event, which is partly a fundraiser for the Bay Area Boys & Girls Club, is also partly about promoting the Monday launch of the new Santa Yoda Web site (which will have no content … Read more

Giant Lego Man emerges from Florida sea

What would you do if you happened to be walking along a beach and discovered a man lying there, looking the worse for wear?

What if the man was 8 feet tall and made of Legos? You might think it was you who was the worse for wear. However, a giant Lego man did appear on a beach in Sarasota, Fla., and he was helped to his feet by public-spirited passersby.

As often happens with the discovery of giant Lego men, no one seems sure where he might have come from. News crews have, naturally, found locals who speculate that he might have dropped from a spaceship.

Suspicions immediately fell upon the folks at the recently opened Legoland Florida.

However, the Sarasota County Sheriff's Office released a statement from Legoland, one that was brimming with amusement.

It read: "This activity is in no way sponsored or endorsed by The LEGO Group or Merlin Entertainments, who run LEGOLAND attractions. Hope you've given Mr. LEGO Imposter his one phone call and an attorney!" … Read more

The 404 933: Where it's the nightmare before Nokia (podcast)

What's an 8-foot-tall Lego man doing on the beaches of Siesta Key Village, Florida? We don't have the answer, but it's the third one that's washed ashore in the last three years--similar occurances were reported three years ago in Brighton, England, and Zandvoort, Holland; each bearing the same cryptic messaging: "NO REAL THAN YOU ARE."

Yahoo News did the dirty work and inquired about the phenomenon to Lego's assistant brand relations manager, who vehemently denied, on record, any affiliation with the stunt, eliminating the possibility of it being a viral stunt. Who knows, maybe it was printed on a 3D imaging device by the folks at MakerBot!… Read more

Great stop-motion vid of favorite '80s toys

From Hot Wheels to Legos, this stop-motion video by French Web designer and animator Micael Reynaud provides a wonderful trip down memory lane.

The two-minute clip, titled "The King of Lego Land," is simply brilliant. And I'm ecstatic that Magic 8 Ball made it into the roundup, along with Nintendo games, Transformers, and of course, Legos.

How many of these toys did you play with as a kid? … Read more

Perfect Xmas gift: The Lego assault rifle

Like banking, love, and cooking with beets, Lego must move with the times.

The times, in case you hadn't noticed, are somewhat troubled. Who can be surprised, therefore, that a vast and imaginative mind has found a way to take its little bricks of Lego and make an assault rifle out of them?

My mind went entirely Boing-Boing when that publication revealed to me this act of ingenuity.

The creation of the Plum Brothers, this Lego Lancer assault rifle was inspired by Gears of War, a very fine game in which you can kill people, destroy a lot of … Read more

New Lego game combines physical bricks, iPhone app

For Lego, it was a question that clearly needed an answer: how to build an interactive iPhone app that involves playing with real Lego bricks?

With "Life of George," the iconic Danish toy company on Thursday unveiled its solution: an iPhone app that challenges users to quickly build small models using real bricks and then take pictures of them using the device's camera.

The game features 12 levels, during each of which players will be tasked with building a series of models based on images provided within the app. Each time they finish a model, they will … Read more