The Guardian has published an insightful piece on Apple's odd relationship with its development community, which I'd recommend for two reasons: it demonstrates both how to and how to not build community.
What do I mean? Well, Apple stonewalled against third-party developers on its mobile devices for years, and now has the same developers drooling over the opportunity to give away a third of their iPhone revenue to Apple (even though they're inhibited from collaborating with each other by Apple's NDA).
How does Apple manage to manipulate its developer base so effectively? Why do people put up with it?
Is [Apple giving its developer community a] great deal? It doesn't matter; if that desirable date finally agrees to dinner, you don't care that they leave you to pick up the bill. Who'd have thought you could emotionally manipulate people over an SDK?… Read more