Roku has a leg up over Apple TV with users of set-top boxes, says a report out Wednesday.
In a survey of 10,000 U.S. broadband households with streaming media devices, Parks Associates found that 37 percent primarly use a Roku, while 24 percent use an Apple TV. Further, Roku is the most used streaming set-top box in the U.S., the poll found.
Whichever device is the most popular, streaming-media boxes continue to expand their reach. The percentage of broadband households with such devices has doubled since 2011, reaching 14 percent this year.
The overall market for connected … Read more