Check out this beauty from Fujifilm, a 6x7 medium format camera with a tres old school bellows collapsing lens and, wait for it, film! (6x7, by the way, refers to the size in centimeters of the negative, so a 6cm by 7cm is over four times as large as old 35mm negatives.)
I used to own a smaller version (645, or 6cm by 4.5cm) of one of their rangefinders and it was a beautiful machine (unfortunately stolen by someone who didn't realize what they had I'm quite sure). Fuji rangefinders have always been known for their second-to-none … Read more
If Fred Flintstone were somehow transported forward from the stone age, he probably wouldn't know what to make of our internal combustion engines, direct injection, variable-valve timing, fuel-cells, and plug-in electric hybrids. He might however, feel at home in the Imagine Neighborhood Electric Vehicle. Designed by the aptly-named HumanCar. The Imagine is described by its creators as a "human-electric hybrid," meaning that it can be powered either by its two onboard electric motors or by "variable human power input" (i.e. pedaling). The four-passenger Imagine has an exoskeletal safety cage chassis and comes with a … Read more
It's called Prologue, and it's a new theme for WordPress.com users and blogs running off hosted WordPress installs. The goal of the theme is to let anyone setup a microblog, either for themselves or as a group--both public and private. Users can post short, to-the-point messages to their blog without having to go through WordPress' primary interface. It's essentially doing what Twitter can't, which is letting people create their own private groups and tag their … Read more
Given the wild proliferation of stretch limos on the road today, we've always appreciated Rolls-Royce's restraint in preserving its traditional form. So it was with some trepidation that we learned of its newly extended version of the classic Phantom.
But thankfully, RR hasn't lost its senses in designing its stretched model, which has an extended-wheelbase that's 25 centimeters longer (just under 10 inches). The extension supposedly provides more leg room for the rear seats, though fellow Craver (and auto guru) Kevin Massy observes that the interior doesn't seem significantly more spacious than the original model, … Read more
Let me explain. Under marketing hardware I file the static, robust marketing framework long established in theory and practice: brand architecture, trademarks, direct mailing, loyalty programs, trade show booths, … Read more
Is Apple's PR wearing thin?
Sure, there was the MacBook Air and the buzz around "thinnovation." But wasn't that--pun intended--too "thin" for a big media splash, especially compared with past years? Now that MacWorld is over, pundits are reviewing Apple's PR efforts, and when the expectations are so high (and a company is so good at it), it is not too surprising that some are disappointed with what they've seen this year. Frank Shaw, a PR professional at Waggener Edstrom, Microsoft's lead PR agency, is one of them, and you have … Read more
The topic of sustainable or green design is of increasing urgency to companies involved in product development. Last year, it reached a tipping point in public interest and concern over global climate change, fueled by massive media interest.
Companies that fail to address it risk legislative punishment, as well as negative brand and sales consequences. But green also provides a huge market opportunity: recent surveys have indicated that key customer segments are willing to pay more for greener products.
...or just a workaholic?
In a poignant post, Seth Godin explains the difference:
"A workaholic lives on fear. It's fear that drives him to show up all the time. The best defense, apparently, is a good attendance record.
A new class of jobs (and workers) is creating a different sort of worker, though. This is the person who works out of passion and curiosity, not fear.
The passionate worker doesn't show up because she's afraid of getting in trouble, she shows up because it's a hobby that pays. The passionate worker is busy blogging on … Read more
Polar Bear Farm, working with a reversed engineered SDK, have created two prototype applications that caught my eye. Of course, this coming from someone who thinks hacking involves coughing and jailbreaking involves Folsom prison. But with that said, the New Zealander guys (and they are literally guys) from Polar Bear Farm demoed a search function for iPhones that searches contacts and calendars. Beyond that, and more ambitious are their video recording feature (still in development) and even more ambitious peer to peer poker (with other players) using your iPhone as your hand of cards instead of actual physical cards. While … Read more