ie8 fix

2.0

Marketing software vs. marketing hardware

Here's a thought experiment: If you consider marketing as a function of information technology, and you consequently divide it into software and hardware, then you may draw an interesting analogy to what's currently happening in the wireless industry. Like the mobile industry, in particular handset phone makers, who experience a shift from hardware towards software, successful marketers ought to start focusing on what I call "marketing software."

Let me explain. Under marketing hardware I file the static, robust marketing framework long established in theory and practice: brand architecture, trademarks, direct mailing, loyalty programs, trade show booths, … Read more

A fingerprint safe recommended by the NRA

This certainly isn't the first personal safe that's controlled by biometrics, but its design is a definite improvement over previous models we've seen. The "BioVault 2.0 Fingerprint Safe" from Sequiam Biometrics has the kind of futuristic look that's appropriate for a security technology of the future--in fact, it reminds us of the Enterprise's sliding doors on the original Star Trek.

It does seem kind of curious, however, that one of its highly touted features is the ability to work with the fingerprints of up to 50 people; we thought the idea was … Read more

Marketing presidential candidates in a Web 2.0 world

The 2008 presidential race resembles any sophisticated Internet marketing campaign that lets consumers swap information, connect with friends, make a purchase--or, in this case, a donation.

It's not clear whether the online techniques will turn interest into actual votes, but the latest crop of candidates has built on Howard Dean's Web success in 2004, say experts at Wharton.

Read the full story at Knowledge@Wharton:" Marketing presidential candidates on the Web goes mainstream: But does it get votes?"

Web 2.0 and open source: We've already won

I've spent the last two weeks on the road, meeting with customers and prospects. It has been enlightening, to say the least. One primary theme has emerged: the Web 2.0 revolution is over. The web has already won. Its chief weapon? Open source.

It hasn't "won" in the sense that every application is now social. It hasn't won in the sense of market share. But it has clearly won in the sense of mindshare and intentions.

Today I'm meeting with one of the world's largest and oldest retailers. Old school, right? They're building out social networking/social content tools to bring vendors and consumers together. All those words that are passe in the Valley like "mashup" and "user-generated content"? They've hit this company (and others with whom I've met) and are rapidly being deployed in applications potentially worth billions to this enterprise.

On Thursday I met with a major media company. Same thing. In fact, the passion with which they expressed their ambition was striking:… Read more

Panasonic's new Blu-ray player goes Profile 2.0

Over the last few months month, Panasonic has put itself in the lead of the technological race between standalone Blu-ray players. Back in October, it released the first Profile 1.1 player before the deadline for the specification even hit. Now Panasonic is leapfrogging its competitors again with the newly announced Panasonic DMP-BD50, the first Blu-ray player to be Profile 2.0 compatible--also known as BD-Live. This means the DMP-BD50 will be able to handle any special features on future Blu-ray discs that utilize an Internet connection, similar to what has already been done on HD DVD discs like Blood … Read more

iLuv i399: Bluetooth boombox for iPod

Debuting at CES is the iLuv i399, the successor to the i199, which we enjoyed for its array of features and affordable price. iLuv has completely redesigned the audio system into a much more compact unit.

Most of the features from the i199 look to be intact, although we're not sure the CD player survived the upgrade. What we do know is that the i399 has a built in subwoofer, support for iPod audio playback, an FM tuner, digital clock display, an auxiliary port, and features the next iteration of the company's "BluePin" Bluetooth dongle, called … Read more

Net users are becoming their own reputation managers

With everyone becoming a producer in the YouTube age, self-branding ("The Brand Called You") has evolved from a fancy to a necessity.

Andy Warhol's 15 minutes of fame have shrunk to 5 seconds of microfame, and in the contained public arena of social networks, amateur paparazzi--thanks to the viral nature of social media--have the power to grant celebrity status. That, in a nutshell, is the thesis of Clive Thompson's poignant piece for Wired on the rise of "microcelebrities."

As Facebook walls make personal communications open to the rest of your trusted network, even your … Read more

The shrinking brand: marketing in a small world

Here's another trend for 2008: From micro-loans to micro-vacations, micro-celebrities to micro-trends, speed dating to speed cooking: the "long tail" world of consumers is becoming smaller and shorter. Products, services, and experiences are being deconstructed in easier-to-digest, easier-to-afford bits, allowing consumers to collect even more experiences, as often as possible, in an even shorter time frame. Shrinking attention spans have prompted the rise of what Wired Magazine calls "snack-size media," and the hyper-personalization of online communication has led to new formats (micro-blogs, widgets, feeds, texting, etc.) that challenge long-held marketing conventions.

The emerging "economy … Read more

10 start-ups that show promise for '08

If it's done nothing else, the Internet has turned countless piles of straw into gold.

The latest Rumpelstiltskin-eque ideas include a site that will use your DNA to tell you which diseases and other health risks you face, a GPS device that gathers info from you such as traffic problems and beams the data to other users, a social-networking site for businesspeople and other professionals, and a site that lets you find out what the Internet reveals about you.

These start-ups and six others are the ones that Wired expects to break into the Internet's spotlight next year. … Read more

In between years: Trends and snippets

Soccer and innovation: I blogged about " what Ronaldinho and FC Barcelona can teach you about innovation" before "el cl?sico" on Sunday, and, well, there was a certain risk that my bold claim would backfire. Madrid slammed Barca in its own backyard 1-0, and while I'm flattered that my favorite Fox soccer analyst Bobby McMahon is linking to my post, his comment still stings a little...

Monarchy 2.0: Queen Elizabeth has launched a new channel on YouTube--the Royal Channel--that will broadcast her traditional Christmas address, at 7 a.m. PST Tuesday. According to … Read more