A joint venture between General Electric and Taiwan-based electronics manufacturer Tautung will market LCD TVs next year in the U.S. The new company, called General Displays & Technologies, plans to introduce its first GE-branded models next spring, joining the likes of Westinghouse and Polaroid that leverage well-known brands to appeal to buyers in a crowded, confusing HDTV marketplace.
The GE TVs won't mirror the bare-bones features of those other brands, however, and we presume pricing will be accordingly higher. The most-interesting feature from our perspective is Internet connectivity.
"We are developing advanced, Internet capabilities for content delivery to televisions, without the need for a PC. This includes IPTV through cable, satellite, and advanced fiber-optic television connectivity," said Mike McConnaughey, the new firm's CEO. "The long-term strategy is to allow consumers to customize their viewing experience by downloading widgets and a variety of services directly to their HDTVs."
The company will partner with NBC Universal, a subsidiary of GE, to develop an open platform for content delivery.