Here's something blasphemous: My favorite booth at Macworld was not Apple's, but Belkin's. It knocked my socks off.
Think back a few years: Belkin was a ho-hum manufacturer of unsexy cables and nondescript PC accessories. Then came the iPod, and the company recognized a good thing when it saw one. Belkin jumped on the iPod shooting star and produced a nice line of interesting, well-conceived accessories. But essentially, the company outsourced its aesthetic to the iPod, piggybacking visually as well as functionally on that core device.
Now, Belkin is turning into a design and innovation powerhouse in … Read more