Everybody likes fewer ads -- and Pandora is giving it to drivers.
As part of the 2014 Consumer Electronics Show, the Internet's top radio service said it would launch 15- and 30-second audio ads specific to automobile listeners across all 400 vehicles and automotive devices that feature Pandora -- which includes 130 car models with native Pandora integration, as well as 270 aftermarket automotive devices.
The highlight for consumers is that Pandora will deliver fewer audio ads to these free listeners than on any other Pandora platform. (Pandora premium subscribers will continue to have ad-free listening.)
For advertisers, it … Read more