Red charity not seeing tons of green
Remember Bono's (RED) campaign, the charity project that launched the red iPod? (And eventually a torrent of other crimson gadgets.)
Given all the publicity, we assumed that the initiative would have brought in truckloads of money for its stated purpose of helping fight AIDS in Africa. But according to marketing firm PSFK, the charity reported raising only $11.3 million as of the end of December, "a tiny fraction of the $6.6 billion funds the Global Fund has committed to 460 programs in 136 countries."
The campaign is still less than five months old, so it'… Read more
