COLOGNE, Germany--How much room is there in the medium-format digital camera market? Pentax is hoping to find out by elbowing its way in with its 645D.
The company showed off the hefty camera at the Photokina Imaging show here this week. It's been for sale only in Japan so far, but at Photokina, Pentax announced it will go on sale in Europe starting in December.
"The 40-megapixel picture-taking mean machine, [which] delivers unprecedented image quality while offering top end control and user friendly handling, will be spreading its reach beyond Japan to invade European photography," Pentax said in a statement.
When Pentax launched the 645D earlier this year after years of on-again, off-again development, it downplayed its ambitions by saying the camera was chiefly for Japanese landscape photographers who have equipment from Pentax's medium-format 645 film camera days. But the company is taking a new tone with its aggressive statement about geographic expansion. It's also investing in work to ensure Adobe Photoshop and Lightroom can automatically correct Pentax medium-format lens issues, even before more mainstream optics have that support. … Read more