AutoRun is the handy Windows feature that automatically starts a program when, for example, you insert a CD-ROM in your PC's drive. Whether you're a network administrator or a newbie, an installation program that starts right up with a professional-looking interface is a reassuring sight. Good installation programs don't design themselves, though. Someone put it all together and put it on disk. You can, too, with AutoRun Pro Enterprise II from Longtion. It's designed to let anyone create interactive front ends for downloads, CD-ROMs, and other such applications, regardless of skill level. It lets you bring … Read more
Forrester is about to release a new report on “Adaptive Brand Marketing: Rethinking Your Approach to Branding in the Digital Age,” in which it proposes replacing “brand managers” with “brand advocates.” Advertising Age provides a sneak peek at the ‘new 4 Ps of Marketing’ presented in the report: permission, proximity, perception, and participation. Other core elements include: “embracing an expanded role for consumer intelligence, focusing on strategic brand platforms, and empowering a federated organization."
A fervent advocate of marketing as a cross-organizational catalyst for change myself, I wholeheartedly agree with BBH Labs which believes the Forrester report points to … Read more
If you need help with geometry studies, this app may be just the assistance you're looking for. Tutors and homeschoolers alike will find features to appreciate in this easy-to-use tool.
GEUP launches a screen-size window, with an editing pane that takes up most of its space. This pane is edged along top and its left side with a row of icon-stamped buttons. Although the icons may initially intimidate novice users, familiarity will increase with practice. Students can't necessarily learn geometry by using the tool alone, but using it in connection with a textbook or study guide will certainly … Read more
Periodic Table (freshney.org) is much more than just a periodic table. This program is absolutely jam-packed with features and would be a tremendous resource to any chemistry student.
The program's interface is not the most beautiful we've ever seen, and the program's creator admits on the Help page that it's gotten a little unwieldy as he's added more features. Still, it's worth it to take some time getting acquainted with everything this program has to offer. Although the online Help file is well-written and thorough, it's easy enough to get comfortable with … Read more
Like huh? Unlike the Wi-Fi Detector and Dynamic Life T-shirts, which could be considered moderately useful, the Interactive Portal Shirt from ThinkGeek simply doesn't seem viable. Mounted in front of the apparel is a wireless 5.8GHz pinhole camera and TFT (thin film transistor) LCD display. The shooter projects what you see to the person wearing the other shirt … Read more
Nobody's surprised: Internet-advertising revenues fell slightly in the first half of 2009, according to numbers released Monday by the Interactive Advertising Bureau and PricewaterhouseCoopers.
The trade group found that online-ad revenues dropped 5.3 percent to $10.9 billion year over year, representing a total loss of $610 million. That's an understandable loss, given how much the media business has had the wind knocked out of it, thanks to the recession. But the slide in digital advertising isn't nearly as dire, when compared to the overall ad industry, which fell 15.4 percent.
The IAB also brought … Read more
I'll be paying special attention to Hand Eye Technologies when the company gives its pitch at DemoFall 09 at about 10:40 a.m. PDT Tuesday. This company, as I said in "What to Watch," is trying to close the loop between television and the Internet, by using smartphones as secondary, interactive screens for people when they're watching typical broadcast shows.
As CEO Jonathan Kessler explained to me Monday night, the first step to making this work is to enable your smartphone to know what you're watching. First, you need special technology in your TV … Read more
Web 2.0 sites that enable people to create content are increasingly used to carry out a wide range of attacks, according to a new security study.
Websense's State of Internet Security" (PDF), released Tuesday, notes that attackers are focusing their attention on interactive Web 2.0 elements. Some 95 percent of user-generated comments on blogs, message boards, and chat rooms are either spam or contain malicious links, the security vendor warned.
"The very aspects of Web 2.0 sites that have made them so revolutionary--the dynamic nature of content on the sites, the ability for anyone … Read more
Sales managers will appreciate how this add-on exploits Outlook's powerful Contacts feature as a basis for managing existing customers and adding new ones.
Some apps adopt the typical e-mail client interface to lend a sense of familiarity and ease of use to its functions; this one adopts the client itself. If you use and like Outlook, you'll be happy. If you rely on another e-mail client, you won't be so happy. SalesOutlook installs an unobtrusive minitoolbar to Outlook's existing toolbar. It provides quick access to the add-on's tools and features and simply folds into the … Read more
Chances are that you have seen extremely long links when you receive an e-mail that contains a Google Maps address or driving instructions. This gets annoying, especially on mobile devices, because not only do the links take up a lot of space, but they also make it hard to find out the important information, such as the address, hidden within it.
Now that has just changed for Gmail users who use the iPhone or Android-powered devices to read their e-mail.