Apple's winning strategy: Lower prices
In the past, Apple had always been seen as a company selling niche, high-quality products at high prices. In recent years, however, it's captured business by keeping costs more competitive.
The company's lower price strategy applies not just to its iPhone and iPad products, but also to the MacBook Air--all have been able to meet or beat the prices offered by some of its rivals, according to an analysis in yesterday's New York Times. But Apple also keeps its own internal costs down by locking in prices on huge amounts of hardware components through multi-year deals with … Read more