Pinterest surprised Silicon Valley with the announcement overnight of a $100 million funding round led by Japanese e-commerce company Rakuten.
According to AllThingsDigital, more than $50 million of that sum came from Rakuten.
Why would Rakuten, which generated $4.7 billion in revenue last year, invest so much cash in Pinterest? According to TechCrunch, it may have a lot to do with Rakuten's interest in building its e-commerce business.
Rakuten offers user IDs similar to those from Amazon and Apple. Once people log in to a Rakuten or Rakuten-associated Web site, they can make purchases with the payment information … Read more