Mobile Thursday. Black Friday. Small Business Saturday. Cyber Monday. What, there's no love for shopping on Sunday? The Thanksgiving holiday has turned from a single Friday of frenzy into a whole extended shopping weekend of weirdness.
Retailers have already been running Black Friday specials all week long, diluting the concept of a single day dedicated to shopping bargain madness. Digital ad agency Digitas crunched survey numbers and decided the holiday shopping season actually starts at 5:23 p.m. ET on Thanksgiving Day, thanks to a growing number of people making purchases with their mobile devices.