SXSWi: Obey the power of the flash-mob party
AUSTIN, Texas--"Dude, this sucks."
You could hear a whole lot of people saying that on Saturday night as the first real evening of South by Southwest Interactive Festival's after-parties kicked into gear. So how come it sucked? Well, it was the crowds. The lines outside the Google party at Light Bar, the Avenue A-Razorfish party at Six Lounge, and the 16Bit party at Scoot Inn were so long that they instigated plenty of woeful conversations about whether SXSWi had gotten so big and so mainstream that it just wasn't any fun anymore.
I, for one, … Read more