Tesla's newest store, which opened on April 13 in the Santana Row mall in San Jose, Calif., does not look like a place where you can buy cars. First of all, it is a small storefront, a far cry from typical car-filled dealerships for other manufacturers. Much of the store's space is devoted to educating people about Tesla's vehicles and electric cars in general.
As for selling cars, Tesla brings some of its Web site experience into the store, with large touch screens on the walls featuring the company's model configurator. And sales consultants staffing the … Read more