As I write this column, I'm on my seventh day of waiting for a Nordstrom package to arrive, and I am fuming. My order was received April 6, it didn't ship until three days ago, and it's still not here. And all I can think is, "I wish I'd ordered that through Amazon."
That's the sentence that should, and probably does, strike fear into the heart of any company doing e-commerce retail today. So why is Amazon still one of the few companies successfully executing free and timely shipping?
"Free shipping is … Read more