I'm sure I've baffled a few readers after several days of Web video on Ferraris and then totally switch gears and start showing videos of minivans, showing moms and their little kids. But variety is the spice of life, my friends, and besides, the thing won a prestigious award at the International Auto Show in Detroit this week for being "Truck of the Year" (interesting, seeing as this is a cargo van, but anyway...). Tuesday's Web video demonstrated the Ford TC's usefulness as a family vehicle, but today's clip basically serves as a … Read more
Effective marketing is all about being remarkable. The new Mini Cooper campaign in Amsterdam is a good reminder of the golden rule: you create brand value when both your product and your campaign are being talked about.
1. Lean into the frame (hijack existing attention capital, in this case the street public);
2. Be disruptive (not necessarily provocative or intrusive). In other words: challenge people's routine by introducing an element of surprise;
3. Highlight your core brand attributes (in this case, and overall in the "age of micro," this actually and literally means making them "smaller … Read more
A little while ago I wrote a small review that touched on the usefulness of the Mac Mini as a server. Since its release, the new mini has shown solid sales and clear interest in a small server product from Apple. Recently, Ars Technica has posted an in-depth review of the server software running on the new Mac Mini, attempting to in part define the exact niche for the system.… Read more
Anyone who thinks that American automobiles don't stack up against their European and Asian rivals may need to reconsider such an attitude. Why? Just recently two Ford vehicles won both of the prizes in the North American Car and Truck of the Year contests as decided by roughly 50 automotive critics at the North American International Auto Show in Detroit. The winning car was Ford's first foray into the world of hybrid vehicles (the Ford Fusion), and the other winner for Ford was its new Transit Connect van.
The Transit Connect part cargo van, with plenty of room … Read more
DETROIT -- With federal mileage standards rising, automakers next week will show a fresh group of fuel-efficient vehicles at the North American International Auto Show in Detroit.
Ford will unveil the redesigned production Focus, and Honda will show the production version of the CR-Z hybrid hatchback. Toyota and Volkswagen will roll out hybrid concepts; Audi, BMW and Fiat will display electric concepts.
Show organizers are arranging various electric cars, including one from China's BYD Auto, in a space on the show floor called Electric Avenue.
But high performance will get its due. Judging by vehicles at the show, performance … Read more
Dell's presser this morning had its biggest highlights with the Alienware M11x and the secret 5-inch Android tablet, but other products managed to get revealed as well.
Dell being Dell, the variety of configurations in the Inspiron 14, 15 and 17-inch lineup remains massive, but most importantly the laptops are shifting to Core i3 and i5 processors inside. Dell promises better battery life and improved performance in a chassis that more closely resembles a thin-and-light.
Since Intel's announcement, Core i3 and i5 machines have been popping up everywhere, but Dell also promised that future iterations of the Inspiron … Read more
LAS VEGAS--LaCie has been part of the market of digital media players for a while now, with a series of LaCinema products offering more choices than any other vendor. At CES 2010, it managed to offer another choice.
The company announced Wednesday its latest edition of the LaCinema Digital AV player, the LaCinema Mini HD. This is a product similar to the WD TV Live from Western Digital or the FreeAgent Theater+ from Seagate, but with a few significant enhancements.
First of all, other than the wired-network port, the LaCinema Mini HD comes with built-in support for wireless-N. This means … Read more
We've always been more partial to the Netbooks put out by HP's business side, but budget-conscious buyers can get largely similar systems from HP's consumer side, with lower starting prices.
The line, anchored by the Mini 110 is getting a modest makeover, morphing into the Mini 210. New to this model are optional colors, including Black Crystal, Silver Crystal, Pacific Blue, and Sonoma Red. Most importantly, the awkward side-anchored mouse buttons have been moved to a more traditional spot below the touch pad, fixing one of the major annoyances of the Mini 110.
These 10.1-inch systems … Read more
Sitting halfway between the consumer Mini 210 and the business Mini 5102 is the HP Mini 2102. Technically part of HP's business line, it still shares more of its DNA with the company's consumer Netbooks than with the high-end metal-clad Mini 5102 model.
HP calls it an "economical choice for mobile professionals who need a companion PC for on-the-go computing." The Mini 2102 is available in only basic black, instead of the colorful palette of hues found in HP's other Netbooks.
While the rounded edges remind us more of the HP Mini 110 and Mini … Read more
One of our favorite Netbooks of 2009 was the HP Mini 5101. Part of HP's business line (as opposed to its consumer line), we liked the system's rugged metal construction and easy to use keyboard, along with its reasonable configuration options (although those have since been outshined by other Netbooks).
The Mini 5102 has a tweaked keyboard with widely spaced flat-topped keys and is also spill-resistant. Like many HP business systems, it includes HP's DriveGuard accelerator technology, which parks the hard-drive head when a fall is detected. The body, with a magnesium alloy base and anodized aluminum … Read more