Here comes a new way for advertisers to capture attention: software that turns 2D images into 3D simulations when consumers play with them in front of a Webcam.
Total Immersion's D'Fusion system is composed of a kiosk, Web cameras, and software capable of recognizing, tracking, and rendering images.
It works like this. Customers view themselves on a screen through a Webcam and hold up a 2D picture. Suddenly the 2D picture pops up and consumers see themselves holding a 3D simulation of the product in the brochure on the kiosk's video feed. Sometimes it doesn't work: … Read more