'Zohan' tries to save the talkies with Bluetooth
If movie theaters are indeed facing extinction as some believe, Columbia Pictures and Regal Entertainment deserve credit for experimenting with free and readily available technology to help stave off the pending obsolescence.
To promote Adam Sandler'sYou Don't Mess With Zohan, moviegoers will encounter a novel prop in the lobby: a hair stylist's chair that they can sit in and then download Zohan voice clips to their Bluetooth cell phones. Six "voice tones" will be available for free as part of a "proximity marketing" campaign coordinated through Blue Media, which will distribute them … Read more