marketing

When I wrote about "marketing to your reptilian brain" on Tuesday, I was just hearing the news breaking about the new study that suggests that babies' viewing of Baby Einstein videos may hamper rather than accelerate language acquisition. Since I was writing about unconscious marketing techniques, I ran with the McDonald's Wrapper research rather than the Baby Einstein findings.

The runaway reporting of the Baby Einstein story caught me by surprise, because I had assumed that on some level we all knew these videos were just a crutch we used to keep the kids occupied while we … Read more

Some Web 2.0 concepts don't make sense to people unless you break it down to them in ways they can understand. We do our best with our Newbie Guides for things like Twitter, Flickr, Google Reader, and Facebook. Along similar lines comes a video about Del.icio.us, and social bookmarking in general, from Common Craft--a consulting company that does Web videos. This may be viral marketing, but it's very well executed and a joy to watch. I'd hire these guys for my start-up video.

[via Digital Inspiration and DownloadSquad]

Marketing can take many forms, from appealing to higher values such as education--think Baby Einstein--to persuasion in the form of clever, sticky messaging.

But it seems lately that many online advertisers are dropping any attempt to appeal to our higher cerebral functions and are aiming straight for the reptilian brain. News sites like CNN, MSNBC.com, and The New York Times are peppered with banner ads that feature attention-getting but meaningless animated characters that dance on the edges of the screen. What fascinates me as a former neuroscientist is that these images are crafted to be irresistible. … Read more

Shipments of digital cameras jumped 22 percent in the second quarter compared with the year earlier, and growth for coming months likely will outpace earlier expectations, analyst firm IDC said Thursday.

"IDC expects to raise its forecast for the CY2007 year due to this continued, stronger-than-expected growth," analyst Christopher Chute said in a statement.

Consumers are replacing earlier cameras with new models that stabilize images to counteract camera shake, but more importantly, they're also responding to lower prices, he said.

Canon remained the No. 1 seller, with 26 percent of shipments in the second quarter. Sony was … Read more

Back in 1990, my wife and I went to Europe to explore the land of our forefathers (and foremothers) by car. The first thing I noticed when we got in our Audi rental was that it didn't have air conditioning. It was August; what were these people, barbarians?

Then I turned on the radio. The display had all this text information that identified songs and other stuff. Now that was cool. I was sure that, before long, American broadcasters would adopt similar technology.

Seventeen years later, I'm still waiting.

Last year I was asked to do a minuscule amount of consulting for iBiquity, the developer and exclusive licensor of digital radio technology in the U.S. I was dying to find out what had delayed my ability to identify a Jane's Addiction song on the radio, not to mention hear it in CD quality. Here's what I learned, but first, some background.

In 1991 CBS, Gannett (publisher of USA Today), and Westinghouse (which is now owned by Toshiba, in case you didn't know) formed USA Digital Radio Partners. I'm guessing it was some sort of joint venture. In 1998, a Westinghouse executive and former McKinsey consultant named Bob Struble led the company's spinoff with backing from a horde of broadcasting companies. Two years later, the company merged with Lucent Digital Radio and iBiquity Digital was born.

iBiquity calls its product "HD Radio." No, HD doesn't stand for high definition. It originally meant hybrid digital, but the company now claims that HD doesn't stand for anything. That's probably because it's easier to get a trade mark if the term is a name as opposed to a generic term. Intel did the same thing with MMX technology, which originally stood for multimedia extensions, although you couldn't get anyone at Intel to admit that now.… Read more

Hopefully, a shift in Intel's marketing strategy will put the Core 2 Duo dancers on hiatus later this year, Intel CEO Paul Otellini said Tuesday.

After Intel realized its fortunes had begun to turn last year, the company immediately began a marketing blitz called "Multiply," based almost exclusively around the Core 2 Duo brand. It was an interesting--if not somewhat perplexing--departure from the platform branding strategy that previously governed Intel's marketing, but any baseball manager will tell you that you've got to go with the hot hand while it's hot. The Core 2 Duo's performance … Read more

I'm an evangelist when it comes to blogging as a way to build brand, thought leadership status, and links. Heck, I've written a lot about making blogging pay off in terms of SEO (here, here and here, for example). However, my enthusiasm does not carry over to spamming the blogosphere. Not through comments. Not through trackbacks. Not through spam blogs (a.k.a. splogs). Not through payola.

There are firms out there that hang out their shingle as "blog marketing firms," that take your money and promise many links from other blogs to your site or … Read more

Facebook has hired Chamath Palihapitiya, a former AOL marketing executive to the post of Vice President of Product Marketing and Operations, the Wall Street Journal reported Monday. The 30-year-old Palihapitiya, who has been an investor at the Mayfield Fund venture capital firm since December 2005, will gradually make the transition out of his current job over the next two weeks before moving to his new role at Facebook.

Facebook, which still lags behind social networking leader MySpace in user numbers, has become a hotter Web property than ever since opening its service up to developers with its Facebook Platform initiative. … Read more

Imagine you're a huge automobile manufacturing company. (Imagine harder! You're a complex of buildings, factories, offices and... Oh, never mind. Bad metaphor.)

OK, specifically: Imagine you're a marketing exec at GM. Now imagine the ginormous year-end bonus you're going to get as a result of your collaboration with Paramount Pictures and toy-maker Hasbro on this summer's Transformers movie. Are you imagining swimming in cash? Good job.

All of the Autobots--the "good guy" Transformers battling to keep humans safe from the "bad guy" Decepticons--are robots that turn into vehicles manufactured by General … Read more