I can never decide whether SXSW is a tech conference with a music festival attached, or vice versa. Or whether it's just one mass research experiment sponsored by Tinder.
What is clear is that it's full of casually dressed people, often with excessive amounts of hair and an attitude of slight superiority.
Well, it is held in Texas.
Perhaps, then, it was easy pickings for Jimmy Kimmel to send his team of innocent-faced interviewers to ask attendees about the most progressive new musical acts. The most progressive new musical acts that don't exist, that is.
Kimmel has … Read more