37signals launched Highrise this morning. It's a customer relationship management (CRM) tool aimed at small groups and medium-size businesses. Highrise is meant to fill the gap between Outlook's contact manager and complicated CRM apps that require an IT department to keep running smoothly. It's also priced below SalesForce.com's Team Edition, with more of an emphasis on contact communication and history, rather than sales and forecasting. It's a Webware solution for people who don't want to install CRM software or manage a huge database, and who need a tool that can be accessed on the go.
Highrise launches with six different plans, five of which are paid services with the benefit of shared group storage, increased contact and collaboration limits, and relation-based information pages called "cases." Each tier of service can be upgraded or downgraded at any time, and there's no contract.
In Highrise, each case file can contain information about multiple companies; contacts; and any important information like notes, shared files, and e-mails. By grouping this information in one place, you can create a detailed history or context for a group or contact. Highrise has some built-in tools for organization as well. You can schedule phone calls, reminders, tasks, or basic to-do lists, and assign or include other Highrise collaborators. It's not nearly as deep a system as you get with 37signals' group collaboration tool Basecamp, but if you see something you want a colleague to follow up on, you can do it without firing up your e-mail client.
For integration with your e-mail, Highrise recommends that you set up your e-mail app to automatically forward everything to a special Highrise address. Highrise will parse your messages, and copy over any attachments along with the original text to the contact's profile page on Highrise. If you haven't already created the contact in Highrise, the app will create it for you. … Read more
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