iRobot has launched its latest Roomba, a high-end 880 series vacuum with a new cleaning system dubbed Aeroforce and a bevy of tweaks based on customer feedback.
While I've tried the Roomba 880 and found it handy, the real story to me revolves around how iRobot thinks and approaches its products. The company started out making military robots, then got into its iconic Roomba and now has health care robots too.
In other words, iRobot is a fun company to watch, and its main value proposition is adding some time back to your life with fewer chores.
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