Are we seeing a trend of Microsoft setting up shop next to Apple Stores?
If so, it's not a bad trend. Even a necessary one to check the Apple consumer Juggernaut.
At the Westfield Century City mall in Los Angeles, the Apple and Microsoft stores are close enough that when you leave one you'll almost immediately see the other.
That's helpful for consumers interested in exploring both rival camps. The Apple Store is a known quantity. The Microsoft Store isn't, for many people. That's too bad, because a Microsoft store offers a much better snapshot … Read more