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at&t plus

AT&T striving to retain customers through new loyalty program

AT&T is testing a new program designed to reward and retain customers through a series of potentially tempting perks.

Known as AT&T Plus, the program would offer a "preferential" customer support number, waived upgrade fees, waived activation fees on a second line, and 25 percent off non-Apple accessories, according to a report from The Verge.

Citing AT&T documentation from an unnamed source, The Verge report noted that the service is just starting to roll out to customers in Colorado, Minnesota, and Texas that "meet (as yet) unknown criteria."

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