brands4friends

eBay slipping into fashion daily-deals site

eBay is pulling $200 million out of its wallet for brands4friends, a fashion daily-deals site based in Berlin.

The acquisition, announced today, is designed to build up the auction site's reputation as a source for clothing, shoes, and accessories among European buyers.

As Germany's largest online shopping club, brands4friends offers daily deals to site subscribers and features about 600 brands, including Buffalo, Calvin Klein, and Diesel.

Daily-deals sites have taken off among consumers and now add up to around 20 percent of all online fashion sales in Europe, according to eBay. Launched in 2007, brands4friends has about 3.… Read more