c&a

Hangers with 'like' counts let Facebook dictate fashion

Why trust your own questionable fashion instincts when you can trust the questionable fashion instincts of everybody on Facebook? Brazilian retailer C&A has special clothes hangers that show how many likes each look has collected from the social-media community.

The counters built into each hanger, which are networked, update in real time to reflect the input of C&A's Facebook fans voting with their virtual thumbs on photos of each clothing item. C&A calls the system "Fashion Like."

This technology could be helpful in several ways. If you have outsider tendencies, then … Read more