Search engine optimization is one of those ongoing tasks. SEO only has two directions...forward or backward, and the day you stop paying attention to SEO is the day you start moving backwards.
If you are one of the so-called little guys, you may feel overwhelmed with how you can ever compete against the big guys. Well good news, as you'll see, even some of the big guys miss the mark on some of the most basic concepts.
Simply put, in regards to SEO, we might describe "canonicalization" as identifying and consolidating to one, definitive source. … Read more