ce4100

Will Google TV elevate the couch potato?

Google TV products from Sony and Logitech pack a potent brew of software and hardware that could animate even the most inveterate couch potatoes. But will they sit up and take notice?

TVs are quickly on the way to becoming hybrids that can switch freely between passive TV and PC-like interactive modes, according to Intel. Will consumers finally begin to lean forward more and lean back less? After all, this has been tried before.

"The reason we feel very confident this time around is it's less of a leap now because consumers are used to consuming Internet content," Wilfred Martis, general manager of Intel's Retail Consumer Electronics business, said in a phone interview Tuesday.

Intel is a key player in the Sony Internet TV and Logitech Revue set-top box, which was introduced yesterday, because it supplies the Atom CE4100 processor that powers the interactive side of the Google TV platform. And this is no ordinary Atom. It squeezes a lot of processing into a tiny system-on-a-chip.

"The CE 4100 combines dual 1080p video decoders, dual audio DSPs (digital signal processors), 3D graphics, display processing, and security infrastructure," said Martis. "That allows you to consume broadcast or Blu-ray content as well as all the content and applications on the Internet."

All very convincing on paper but some consumers, at least, may have beaten Google TV to the punch.… Read more

Inside Google TV beats a unique Intel chip

The silicon powering the Google TV technology is a window on Intel's future and an affirmation of its new credo: integrate, integrate, integrate.

The CE4100 is a system-on-a-chip, or SOC, which essentially means all of the various features of a computing device are packed onto one piece of silicon. Intel historically has not focused on this kind of highly-integrated chip, but rather ultra-fast processors designed for PCs and servers.

But designing Intel chips is now becoming an exercise in how many disparate features can be squeezed onto the proverbial head of a pin. In this case, the CE4100 turns a TV into a versatile computing device. "We are transforming TVs from essentially a dumb display device to smart computing device," Eric B. Kim, senior vice president at Intel, said in a phone interview Wednesday.

Intel is not taking its eye off performance, though. "High performance is needed to deal with large screens, multiple streams of high-definition audio and video. Google could not do what they want on today's SOCs," said Kim. "This is not something that you hold in your hand. This is something you plug into the wall," he said, referring to other chip designs that emphasize power saving features over performance. … Read more

Intel unveils system-on-a-chip for TVs

SAN FRANCISCO--A system-on-a-chip for TVs introduced Thursday at the Intel Developer Forum heralds a new generation of silicon from Intel.

The CE4100 packs a number features onto one piece of silicon--the same design goal for future Intel chips that will be used in smartphones and Netbooks. The chip is designed to bring Internet content and services to digital TVs, DVD players, and advanced set-top boxes, said Eric Kim, senior vice president and general manager, Intel Digital Home Group, in his keynote at IDF 2009 here Thursday.

Integration is the chip's strong suit. In addition to an Atom processor, the … Read more