There's nothing worse than a senseless death.
Not that any death makes sense, of course. But it's easier to accept someone dying of sheer old age than a 16-year-old being crushed in a car because she was texting Polly about the dimples on Charlie's cheeks.
This week, advertising's loudest are meeting at the Cannes Advertising Festival. One campaign doing absurdly well is an absurdist effort from Australia that tries to stop people doing stupid things around trains.