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cpc

Azentek builds a PC for your car

All of the core features we want in car technology--GPS navigation, Bluetooth cell phone integration, and audio and media playback--can be handled by a PC, so Azentek is offering two new in-dash PCs, the Atlas CPC-1200 and the Calypso CPC-1100. Both units are powered by an Intel Core Duo 1.66GHz CPU with 1GB of RAM, a 120GB hard drive, and a DVD-ROM/CDRW drive. But they both also have car stereo features, such as a 4 channel, 50 watt built-in amp, an FM tuner, and the ability to be upgraded with either XM or Sirius satellite radio. The Atlas … Read more

Google deems cost-per-action as the 'Holy Grail'

SAN JOSE, Calif.--On the morning of day three here at Search Engine Strategies ("SES") San Jose, Marissa Mayer, Google's vice president of search product and user experience, gave her keynote presentation. She said a lot of interesting things, but of particular note to me was that she deemed cost-per-action (CPA) "the Holy Grail."

According to Marissa, Google is making moves towards cost-per-action as a more ideal auction-based pricing model, but she also pointed out that it's a long way away.

Cost-per-action may be a new term for some readers, so I'll review … Read more