When I first saw the video pitch for Dollar Shave Club, I thought it was a joke. The fact that the site was down for a long period didn't help.
But as we know now, this thing is for real. The YouTube video now has more than 1.6 million views. A backer I spoke with said it's all part of the strategy.
At Launch, I talked with Peter Pham, from Science Inc., the accelerator that's been working with Dollar Shave Club. Science has been working on other similar plays, like the underwear company MeUndies and the … Read more