PALOS VERDES, Calif.--Federal Trade Commission Chairman Jon Leibowitz, speaking at the D10 conference today, called on technology companies to implement three things to protect consumer privacy.
Acknowledging that tech vendors are doing better today at building privacy into apps, what he called, "privacy by design," he said that most companies actually want to design with consumer protection in mind.
But, he said, consumers need more transparency. He called for simpler policies for consumers. "They have to be like a nutrition guide on the side of a cereal box," he said. As a counter-example, he said … Read more