You're launching a daily deal site with a (slightly) new twist. You're sure it's the next big thing. Yet there are so many sites out there--384, according to Yipit, a firm that tries to makes sense of all these deals for consumers--and the press is already writing the people-are-sick-of-daily-deal-sites stories.
So what do you do to get attention? You launch the same week that the granddaddy of daily deal sites, 3-year-old Groupon, is going public.