diggbar

Over the weekend, social news site Digg changed how its links work in a way that gives the site an increase in the number of users who visit.

Users of the site's URL-shortening service noticed that if the Web address they had shortened had been submitted to Digg, the shortened URL would then take its visitors to the story's page on Digg instead of the page it linked to. At least it was this way for users who were not logged into Digg; registered users who had turned off the DiggBar (and who had a recent log-in cookie from Digg) would not see the change in behavior.

This may seem like a small change, but it's a big knock on Digg's shortening service, and for Digg's credibility at maintaining features.

Introduced in early April, the DiggBar was originally intended as a service that did three things: one was to shorten links and act as a redirection tool. The second was to bring Digg features along for the ride with a framed bar that would appear on the top of the page and provide a simple way to view user comments, related stories, as well as other Dugg items from that same site. The third was to provide a simpler way for users to publish content, either to Digg itself, or places like Facebook, Twitter, and e-mail. This included giving users the capability to shorten a URL by dropping a Digg.com/ in front of the site's address.

Despite the bevvy of features compared to some competing URL-shortening services, both users and publishers alike found fault in the DiggBar. Users had problems with the service since it drastically hid information about the site they were on, including the URL in their browser's address bar, and any bookmarks they saved, which would retain the DiggBar. For publishers, there was the worry that users would choose to comment back on Digg instead of on their own pages, as well as SEO damage from search engines not properly indexing and attributing traffic since Digg.com was the redirector.

Digg's solution, which came just two weeks after the DiggBar launch, was to make the whole DiggBar experience something users had to opt-in to see. This meant that registered users of the site would only see shortened Digg URLs, and the DiggBar by choice. Stray visitors of Digg wouldn't see either.

In effect this left the DiggBar as something power users could take advantage of, but that casual users would never see--reducing the entire DiggBar feature down to URL shortening.

This clearly wasn't good enough for Digg, since this move nets the site more ad impressions and unique user tracks than it would by acting as a redirection service alone. Back when it was originally introduced, the company was able to get by since the DiggBar displayed ads when people were using certain features such as viewing related content, Digg user comments, and other stories from that site's particular source. But, without the DiggBar on top, and without any kind of recognition--other than in name, Digg was getting none of these benefits.

So is Digg's shortening service now just a way to shorten links to Digg.com pages? Digg founder Kevin Rose went on to say as much in a Sunday night appearance on Leo Laporte's This Week in Tech, citing that the company was having to internally juggle certain shortened-URLs that had become popular from outside sources. Particularly, ones from Twitter where the source site would be on the receiving end of an increasing amount of traffic, but because of the lack of a Digg frame bar on the top of the page, it wasn't easy for users to… Read more

As announced last week, Digg relaunched its DiggBar feature late Tuesday, making it something that only appears for registered users, who are now able to turn it off completely. That new option shows up in Digg's user settings panel which means users can choose whether they feel like using it.

Along with the change, the company has also adjusted the DiggBar's behavior once you leave the site to go read a story. For one it's smaller, in an attempt to take up less space on sites you're visiting. Digg has also "temporarily" removed the … Read more

In response to a wash of negative user and media feedback, Digg is making a few key changes to the DiggBar, the company's URL shortening and Web page-framing service.

Within the next week Digg is turning off the DiggBar for all of its unregistered users, who will be sent directly to each site's main page without the DiggBar or a shortened link--just like it was before the DiggBar even existed. Additionally, for those who are registered with Digg, there will be an option to turn it back on or off on a permanent basis.

Despite the backlash, Digg'… Read more

John Gruber of the blog Daring Fireball doesn't like what Digg's doing with its DiggBar, and has come up with a relatively simple way to block it on his own site. By making a small change to his site's PHP files, any shortened DiggURL created for one of his pages will automatically take users to a separate page Gruber has created that chides the company.

In Gruber's opinion, the service, which automatically shortens a site's URL and adds some of Digg's features to the top of the source content, is bad for both users … Read more

The launch of the DiggBar on Thursday was big news. Not only for URL-shortening services, but for the idea of one site bringing some of its features along for the ride, even when a user has left it to go somewhere else.

The idea is not new, though; some services have been doing it for years. We've put together a list of some of the big sites that do it, and why it matters.

Google/Ask/Yahoo/Live Image Search

Searching for images on Google, Ask, Live, and Yahoo all bring along a framed toolbar, or a special framed bar that segments the content. When you click on an image from the results on any of these engines it keeps a little frame on the top of the page that gives you copyright and size information, along with a link to the full-quality version. More importantly though, it lets users start another search or simply hop back to the results page.

Why it's important: All routes go back to the search results--and more importantly, back to the ads that were on the page. If the company can get you to start another search, that's another ad impression. Also, from a user's point of view, it's comforting to have a quick breadcrumb trail to get yourself out of there if it's a page you didn't want to end up on, especially if it's coded to keep your back button from letting you leave the page.

Facebook

Facebook has had a link sharing feature since late 2006. Only recently, however did shared links come with a navigation bar that comes with the users when they click off-site links. The bar includes who posted the item (in case you're passing along something one of your friends originally shared), as well as the option to add your own comment, or re-share it to your news feed or to other Facebook buddies.

Why it's important: Like what the search engines do for images, Facebook is doing for any link its users share. It simply adds some of Facebook's features like commenting and re-sharing, right on top of the site. It's a much bigger deal for Facebook users though, since for anything that needs a lot of real estate, they can check it out in its original location (read: out of Facebook's limited-size news feed), all without feeling like they've left the site. … Read more

Digg.com has just launched a brand new feature called the DiggBar, which as mentioned in a previous post, lets users make use of Digg's voting and community while viewing a source article via a Digg URL. According to a post on the official Digg blog, users will also soon be able to create their own shortened URLs right through Digg and third-party microblogging services like Twhirl.

What's neat about the DiggBar is that it accomplishes most of what traditional software toolbars are able to do. You can see and interact with user comments, view related stories, and … Read more

MySpace announced Tuesday that MySpaceID, a service that allows any Web site to give users the option to link their MySpace profile with their favorite Web sites, is in limited testing on the Yahoo home page. The MySpace app is just one of several services Yahoo has started testing on its home page, but it will allow Yahoo users to connect to their MySpace network without going to the social network's home page.

MySpaceID also has some new improvements. According to the company, the service will display a member's full profile and stream all his or her activities … Read more