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Samsung preps new, cheaper TVs

Only a day after fellow Craver Michael Kanellos noted that the little guys were driving much of digital TV market, one of the giants has decided to step in with a new tactic. Rather than just compete in the brutal price wars of recent months, Samsung will introduce a whole new line of thinner rear-projection TVs that The New York Times says will cost 30 percent less than the plasma screens on the market today.

Samsung, the second-highest seller of plasmas and LCD sets in North America, plans to make the new TVs in some of the largest mass-market sizes (… Read more