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e*trade

What the E*Trade baby will be doing during the Super Bowl

It is possible for an online business to endure.

It's even possible for an online business to have the same ad campaign for more than a few clicks of the mouse and the clock.

So during the third quarter of today's roughhouse foot-fest, you will see E*Trade's baby again. Yes, yet again.

While CareerBuilder's chimps have departed the Super Bowl arena, this little tyke is still offering his wise, non-Madoffian assessment of how you can ensure people won't make off with your money.

E*Trade's little ones have captured hearts in ways that … Read more

Lohan lawyer's amazing, amusing attack on E*Trade

Court papers are serious documents. They present serious arguments about serious issues that often have serious consequences.

However, I have just pored through a new 27-page submission by Lindsay Lohan's legal representative, Stephanie Ovadia, and I found myself moved. In many ways beyond the serious.

Should you have missed Lohan's reason for this particular court battle, she is alleging that a Super Bowl ad for E*Trade mocked her persona because it included a character (a baby, surprisingly enough) who was a milkaholic (as well as a boy-stealer) and happened to be called Lindsay.

E*Trade has moved … Read more

Lindsay Lohan sues E*Trade over Super Bowl spot

When you hear the name "Lindsay," who (or what) comes into your mind?

I know that many who live in New York might immediately think of a former mayor. Some in the California might think of the Lindsay Wildlife Museum in Walnut Creek. It seems, though, that sometime actress Lindsay Lohan believes that she is Lindsay and Lindsay is she.

Lohan appears to have taken offense at one of the babies in an E*Trade TV spot that made its debut during this year's Super Bowl. Specifically, she is offended by the alleged milkaholic who happens to … Read more

Did online companies market their brands well at the Super Bowl?

Can you communicate what a Web site is about to millions of sports fans looking for entertainment above all else? Now that the Super Bowl is over, let's examine how well the online firms that bought ads fared in delivering spots that effectively communicated their online services.

Some companies did well. But it looks like others left viewers scratching their heads...

CareerBuilder Online career search service CareerBuilder offered up a 60-second ad for the Super Bowl that used the tagline, "It might be time (to look for another job)" after providing examples of thoughts some workers might … Read more

Open source is dead. Long live open source

BusinessWeek talks out of both sides of its mouth on Monday, on one hand carrying an op-ed piece from Collaborative Software Initiative's Stuart Cohen arguing that the "open-source business model is broken," while on the other hand talking up how enterprises are turning to open source to save money and drive productivity in tough times.

Which is it?

It's both, of course. Cohen is referring to a bit of a straw man when he claims open source is dead, referring to support-based business models that don't add "proprietary" value beyond the base, open-source code. All successful open-source companies have always had some value-add beyond the base code itself, whether that company is Red Hat, MySQL, SugarCRM, Zimbra, or IBM. We've just become more open about calling it out.

Cohen is therefore right to declare:

Open-source code is generally great code, not requiring much support. So open-source companies that rely on support and service alone are not long for this world. The traditional open-source business model that relies solely on support and service revenue streams is failing to meet the expectations of investors.

So we need more efficient ways to monetize open source. Point taken. But customers aren't waiting. As E*Trade Financial Chief Scientist Lee Thompson tells BusinessWeek, the benefits of open source are too good to ignore, and go well beyond acquisition cost:

For some companies, the benefits of open source extend well beyond cost savings, to such areas as license management. "Your engineers spend less time on contract negotiation and more time on the technology, which is really what you want them to be doing," says E*Trade's Thompson.… Read more

E*Trade, TD Ameritrade to do M&A tango?

Cha, cha, cha.

Online brokerages E*Trade Financial and TD Ameritrade Holding reportedly are hitting the dance floor to test out the concept of a merger, according to a report in The Wall Street Journal.

The Journal notes that the parties have been in tight discussions over the past weeks but that they haven't yet progressed to that final M&A dip.

Nonetheless, E*Trade shares were up 6 percent and TD Ameritrade rose 8 percent in pre-market trading, according to MarketWatch.

A merger of the two online brokerages would bring consolidation to the market, a move that … Read more