The Force 2.0: 'Star Wars' site launches video mashups
On Friday, 30 years to the day after the first Star Wars hit theaters, the film's official Web site, StarWars.com, will relaunch with a new design. One of the hallmarks of the new site is a feature that invites fans to remix video and music clips from all six Star Wars movies, as well as add their own homemade videos. They'll then be able to share them on the Star Wars site with other fans and to embed the mashups in their blogs or profiles on social-networking sites.
Licensed remix tools have become popular promotional campaigns in … Read more