On Friday, 30 years to the day after the first Star Wars hit theaters, the film's official Web site, StarWars.com, will relaunch with a new design. One of the hallmarks of the new site is a feature that invites fans to remix video and music clips from all six Star Wars movies, as well as add their own homemade videos. They'll then be able to share them on the Star Wars site with other fans and to embed the mashups in their blogs or profiles on social-networking sites.
I'd always considered Broadway musicals to be a pleasantly low-tech form of entertainment. When something's live on stage, there's only so much you can do to make people look and sound better (not to mention the special effects).
But what happens when you're trying to market a musical to the tech-addicted MySpace generation--and to those willing to admit they once fell into that age group? Clearly, you start a video remix competition. It is, after all, the trendy marketing tool du jour, now that faster broadband connections and improved Web technologies have made it possible for … Read more
Note: This post has been updated from it's original publishing. It now contains a hands-on video overview of Remix.
Adobe's Remix is a new Web-based video editing tool that will be provided free to all Photobucket members in the coming weeks. Remix allows you to string together and edit short video clips. We covered the announcement of the online video editor last week, but got our hands on it this morning.