A new initiative in London will give passengers free Internet minutes in exchange for watching adverts en route to their destination.
Startup Eyetease has gotten approval from the Transport for London to roll out a new scheme for the city's iconic black cabs that will allow drivers and passengers to connect to the Internet for free in exchange for viewing ads.
Dubbed CabWiFi, the "ads for access" model makes passengers watch a 15-second advert in exchange for 15 minutes of Wi-Fi time. Drivers are given a separate login for the service, which the company touts as a way for cabbies to offset some of the roaming charges that are inflating drivers' monthly phone bills. … Read more