heatmaps

High-tech software for retailers discreetly tracks customers

Imagine that you're the proud owner of a good old-fashioned brick-and-mortar shop. Now imagine a software service that gives you a snapshot of what's hot and what's not in your store. That's what Prism Skylabs offers.

The San Francisco startup has developed technology that uses video captured by security cameras to track customers' movements and create "heatmaps." The images represent an aggregate of all the shoppers' whereabouts in the store and which items they touched. For retailers, it's a valuable tool for making decisions about product placement and floor layout.

Prism Skylabs also … Read more