Smartphone biz gets a taste of identity politics, courtesy of JLo
There she was, greeting the Las Vegas audience at the CTIA Wireless show on Wednesday with that trademark million-dollar smile. Meet Jennifer Lopez, actress, singer, and product pitchwoman extraordinaire, and now co-founder and creative director for Viva Movil, a self-styled "premium retailer" for Verizon Wireless products and services targeting Latino consumers.
"As an entrepreneur, empowering the Latino community is at the core of what I choose to have my businesses stand for and exemplify," Lopez said during her presentation to the CTIA audience. She added that Latino smartphone customers don't have any "specific place,&… Read more