General Motors won't be selling cars in South Korea under the Daewoo label, the automaker announced today. The Daewoo logo will be replaced by the Chevrolet name and signature bow-tie logo. The company name, GM Daewoo, will also be changed to GM Korea Co., the company said in a statement.
"This important new brand strategy is designed to strengthen our commitment to the Korean market, recognizing it as one of the strongest-performing countries within GM's global operations. We are well positioned to bring one of the world's iconic brands to Korea," said Mike Arcamone, President … Read more