Amazon's new $99 subscription rate could cause it to lose a fair number of Prime subscribers, at least based on the results of a new poll.
On Thursday, the retail giant announced that it's raising the annual cost of its Prime subscription service to $99 from $79. Prime offers several benefits, including free two-day shipping, a large Instant Video library, and free e-book lending. To defend its first-ever price jump in nine years, Amazon cited increased fuel and transportation costs.
But will Prime subscribers swallow the higher price when it comes time to renew?
In a poll taken … Read more