ipsos

Study: iTunes, Rhapsody grow in brand awareness

Amazon, Rhapsody, and iTunes were the big winners in a study of which music services are most popular and recognized by people who download music.

At the same time, Ipsos, a market research firm, announced Wednesday that its survey of 1,249 digital music buyers showed eMusic didn't see any growth in the public's awareness or usage. MTV and VH1 actually fell in those areas, according to an Ipsos spokesman. One of the reasons may be because MTV shut down its own service and last August teamed with Rhapsody on a joint venture.

The research by Ipsos did … Read more