Intel and Nvidia are exchanging barbs (again), after Nvidia's CEO made disparaging remarks about Intel processors in a recent interview.
The tension between the two companies has been heating up as the rivalry intensifies. The Silicon Valley neighbors are now competing on a growing number of fronts: laptop graphics chips, smartphone silicon, and supercomputing processors. Intel and Nvidia are also in the throes of a legal dispute that bars Nvidia from building chipsets for Intel's latest generation of processors.
The latest tiff began when Nvidia's CEO, Jen-Hsun Huang, was asked about the prospects for Intel's new "Moorestown" Z6 series of Atom processors in a recent interview with Laptopmag.com. His response was not pretty. "You could give an elephant a diet but it's still an elephant," he said, implying that Intel Atom processors are too big and too power hungry to be viable in smartphones.
On Wednesday an Intel executive shot back. Anand Chandrasekher, a senior vice president, speaking at a Barclays Capital conference that was streamed on the Web, cited Huang's comment, then said: "The famous Jen-Hsun...needs to get his facts straight and he needs to get his math checked."
Chandrasekher continued. "(Intel) can hit the power consumption of a smartphone. It's not a matter of a physical limit. It is not a matter of a lack of design ingenuity. It is simply a matter of focus and psychology. Up until now, we didn't target the power levels of the smartphone using x86," he said, referring to Intel's chip architecture. And he added that Intel had achieved a "50X" reduction in power with Moorestown.
Chandrasekher, however, admitted that the Moorestown chip is just a starting point for Intel.… Read more