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A new compression technology represents a significant improvement over today's standard, a new study found. The result could help pave the way for video with at least four times the pixels of today's 1080p standard.

The new compression technology, called HEVC or H.265, is significantly better than today's prevailing standard video codec, called AVC or H.264, researchers from the Ecole Polytechnique Federale de Lausanne in Lausanne, Switzerland, concluded.

"The test results clearly exhibited a substantial improvement in compression performance, as compared to AVC," the researchers said. "As ultra-high definition television has recently … Read more

A trade show in September will be the coming-out party for video technology called HEVC or H.265, a new arrival in a hotly contested market for the best approach to compression.

HEVC, short for High Efficiency Video Coding, is for encoding and decoding video streams so they can be stored or transmitted more economically than today's dominant H.264, aka AVC or Advanced Video Coding. Specifically, HEVC allies say it can deliver the same quality video as H.264 with half the network bandwidth.

The codec has been in the making for years, but it's now almost … Read more

To be seen as more than a budget car maker, Kia follows the example of Hyundai's Equus in releasing a luxury sedan.

The Korean automaker published several images of its upcoming flagship sedan that's set to debut on its home turf in the first half of 2012. Code-named the "KH," the rear-wheel drive car is targeted toward the high-end performance market, and it's likely coming to the U.S., although dates haven't been announced.

Thanks to its fast rising sales in the U.S., Kia is becoming a bigger player in the automotive industry, … Read more