When you think of GPS, what brand name comes to mind? Would it happen to be Garmin? Because according to a new study by marketing research firm BrandIntel, Garmin is the most discussed portable navigation system and holds the best overall sentiment score with consumers. But it shouldn't get too comfortable or complacent, because TomTom, Magellan, Mio, and Lowrance are hot on its heels.
Based on an analysis of search results from "online consumer communities" (i.e., blogs, forums, and so forth) across the Web during July 2006 to August 2007, BrandIntel's GPS Navigation Systems Report … Read more
The new Lowrance iWay 600c is one bad mamma jamma of a GPS device. Yeah, it offers all the navigation basics, such as turn-by-turn, text- and voice-guided directions and points of interest, but it can also overlay satellite imagery onto the maps. Plus, it has a large, 5-inch, 640x480-pixel resolution touch screen; a 30GB internal hard drive; marine mode; and an MP3 player. Rad, huh? Well wait, here's some bad news. The satellite imagery is available only in select U.S. and Canadian metropolitan cities, so if you live in say, Beaconsfield, Iowa, chances are you won't be … Read more